Thursday, May 16, 2013

The second part of your foundation is being able to effectively communicate what sets your business apart from all the other recording studios in your area. Although the word "marketing" may mean something a little different to each person, this is how I define marketing. Specifically, communicating your offering in a way that that would make your potential client feel silly if they didn't record in your studio.

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To reach your potential clients in a way that they will be more than willing to pay you high-end rates for your work, you will need to lay a solid foundation first. This foundation comes in two parts. The first part is the talent, skill and expertise you can offer your clients. This is why you are in business in the first place, isn't it? Because you can deliver a superior sounding recording. This is what sets you apart from everyone else.

Article Source: http://EzineArticles.com/7703242

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    I'm sure this story is very familiar to a lot of engineers and studio owners. It may even be how you got your start into the recording studio business. But no matter how easy and cheap it is to buy and set up some recording hardware or software, the difference between your first project and your most recent is probably mind blowing. There were many years, many teachers, many successes and many failures between those two points in time. But to your potential clients, toying with the idea of "saving some cash" and recording themselves, they don't know any better. They think it's easy. They don't know what they don't know. But it's up to you to show potential clients that you will actually be saving them a lot of money by paying you what you're worth.

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