I'm sure this story is very familiar to a lot of engineers and studio owners. It may even be how you got your start into the recording studio business. But no matter how easy and cheap it is to buy and set up some recording hardware or software, the difference between your first project and your most recent is probably mind blowing. There were many years, many teachers, many successes and many failures between those two points in time. But to your potential clients, toying with the idea of "saving some cash" and recording themselves, they don't know any better. They think it's easy. They don't know what they don't know. But it's up to you to show potential clients that you will actually be saving them a lot of money by paying you what you're worth.

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